If your new business is fueled purely on referrals then congrats! SEO may not be that important to you. If not, then it might be time to get the facelift on your website you’ve been putting off. Or maybe you’re still holding out and haven’t pulled the trigger on a site for your practice at all. I don’t know how else to put it to you but this is costing you money. Those who are searching for your services online might not be able to find you at all!
Let’s break it down.
What is SEO (search engine optimization)? Lyfemarketing.com defines it as “the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.” If you’re not caught up on how SEO greatly affects your findability, your practice is missing out. It is guaranteed your competitors nearby are getting more new-patient calls because they’ve done their homework. They are popping up at (or near) the top of an internet search, not you. How does Dr. Joe down the street make that happen anyway? I will tell you, it’s not exactly free.
You’ve got 1 of 2 options. Do you want to spend your time or spend your money? You will not be able to achieve a high level of SEO that will blow your competition out of the water without sacrificing one of these. It will be incredibly time consuming if you choose to tackle your SEO yourself OR you will need to pay someone else to navigate it for you.
If you’re ready to dig in right now and get started, here’s a comprehensive article to layout the basics:
If you like the look and layout of our site and prefer to get price points from an expert, then start here:
Either option still takes some amount of your valuable time so getting started sooner than later will greatly benefit you. So get to work!